For over 120 years, Peter Rabbit™ has been one of the UK’s most loved children’s characters. From Beatrix Potter’s first sketches in the 1890s to the bedtime stories parents still read today, Peter Rabbit has become a symbol of family tradition, curiosity, and comfort.
At Zipster, we’re proud to bring this much-loved British classic into the everyday lives of modern families with our Peter Rabbit™ x Zipster Collection.
A British Classic That Stands the Test of Time
The Tale of Peter Rabbit was first published in 1902 and has never been out of print. To date, over 46 million copies have been sold worldwide, with Peter Rabbit now appearing in books and merchandise across more than 110 countries.
What makes Peter Rabbit so enduring? It’s the familiarity of those mischievous adventures, the nostalgia parents feel when they see his blue coat, and the comfort of passing down a story that’s been told for generations.
Why Families Still Choose Peter Rabbit
Parents today are drawn to Peter Rabbit for the same reasons their grandparents were:
- 🐇 Nostalgia – a reminder of their own childhood storytimes.
- 📖 Tradition – a story that’s stood the test of time.
- 🎁 The perfect gift – instantly recognisable, always appreciated.
And now, with our exclusive collaboration, families can enjoy these classic tales in a new way — through soft, sustainable babywear designed for comfort and practicality.
Peter Rabbit™ x Zipster: Classic Meets Contemporary
Our collection includes:
- Two-Way Zip Babygrows – fuss-free changes at 2am.
- Children’s Pyjamas – perfect for bedtime stories.
- Baby Bodysuit + Leggings Sets – soft, breathable essentials.
- Mum and Me Sets – because parents deserve to join the fun too!
Made from buttery-soft bamboo, each piece is breathable, hypoallergenic, and kind to sensitive skin.
Shop the Collection
Peter Rabbit has captured hearts for more than a century — and now he’s ready to join your family’s bedtime routine.
PETER RABBIT™ © Frederick Warne & Co. 2024. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co., a Penguin Random House Company. All rights reserved.
